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South Tyneside-based Restaurant Design Associates (RDA) has appointed Catherine Briely as business development manager in order to develop client relationships and pinpoint new target markets.

Briely was previously in a similar role at Catering Design Group and prior to that, at Mellors Catering Services. She also had stints in various sales positions at the Compass Group over the course of her career.

Furthermore, Briely, originally from Manchester, has worked as the events manager of Chester Zoo – and counts one of the highlights of her time there as generating the funding required for field based conservation

At RDA, she will focus on leading the company’s expansion into markets such as education and casual dining venues, whilst continuing to develop its relationships with contract caterers. Her activities will range from managing initial concept meetings with clients, to organising RDA’s attendance at exhibitions and delivering presentations.

Briely said: “I worked with RDA for a number of years during my time at Compass Group, so I am very fortunate to know MD Roy Addyman and his team. I have always been impressed with the unique designs and project management that RDA provided for me in the past, so when an opportunity arose to develop the business further, I was eager to join.

“I was attracted to the role at RDA mainly because of its high level of in-house experience, and the variety of services it provides – including food concept support, conceptual sketching, presentation support, 3D photorealistic visuals and 3D walkthrough animations.”

She is taking the lead on a number of projects – including working with an independent school to expand its existing restaurant, and building a new restaurant in Canary Wharf.

Roy Addyman, MD of RDA, said: “Catherine has an impressive career history within the catering industry and we’re delighted to welcome her as the newest member of our growing team. We’ve successfully completed more than 250 projects across the UK, and we’re confident that by developing our existing relationships and reaching out to untapped markets, we will maintain that momentum in the coming months.”

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