Madejski Stadium

RDA was appointed to transform an outdated space in an exclusive members area of this well-known Championship club. The vision was to create a luxurious hospitality suite for VIPs to enjoy on match days, which could also serve as a conference and business event venue during the week. In addition, RDA refurbished the existing entrance lobby, as well as redesigning 17 catering kiosks along the main concourse. The completed suite is a premium, versatile space, characterised by high-end details. Boasting a striking pink and blue colour palette and an overall Art Deco aesthetic, it delivers an elevated experience for fans. It features ambient lighting throughout, as well as a stunning custom-made hexagonal light fitting suspended from the centre of the lounge’s ceiling to really draw the eye.