RDA was selected to design and fit out BUILT based on its restaurant design concept for The Counter in Glasgow – a high-end American style diner which saw the company reach the finals of the Northern Design Awards 2017 for its innovative design.
BUILT Custom Burgers is the “fast casual” version of The Counter serving popular “Build Your Own” burgers, fries, shakes, and more, all in a cutting edge, urban-industrial interior.
Nick Bradley, Director at Restaurant Design Associates, said: “It’s fantastic to see BUILT open for businesses. It was great working with the team again both here in the UK and the central branding team in the US on the restaurant brand development and we are delighted with the results. By working in partnership, we feel we have harnessed the key elements of US restaurant culture and translated it for the casual dining market here in the UK.”
The Design Concept
RDA’s team of design experts created a unique urban-industrial interior design for BUILT Custom Burgers which has the same LA vibe as The Counter. Interior features include exposed brick and aged leather seating, conduit feature lighting and a rustic, feature piece counter hand-painted with the restaurant’s core brand messaging, as well as bold graphics throughout.
BUILT® features The Counter’s best-selling quality ingredients, only in a speedier setting. Whether you order in or take out, it’s delicious food will be served quickly without compromising on quality, choice and flavour.