BUILT Custom Burgers recently opened the doors to its first UK site in Ilford.

RDA was selected to design and fit out BUILT based on its design concept for The Counter in Glasgow – a high-end American style diner which saw the company reach the finals of the Northern Design Awards 2017 for its innovative design.

BUILT Custom Burgers is the “fast casual” version of The Counter serving popular “Build Your Own” burgers, fries, shakes, and more, all in a cutting edge, urban-industrial interior.

Nick Bradley, Director at Restaurant Design Associates, said: “It’s fantastic to see BUILT open for businesses. It was great working with the team again both here in the UK and the central branding team in the US and we are delighted with the results. By working in partnership, we feel we have harnessed the key elements of US restaurant culture and translated it for the casual dining market here in the UK.”

RDA’s team of design experts created a unique urban-industrial interior design for BUILT Custom Burgers which has the same LA vibe as The Counter. Interior features include exposed brick and aged leather seating, conduit feature lighting and a rustic, feature piece counter hand-painted with the restaurant’s core brand messaging, as well as bold graphics throughout.

Sunny Chowdhury, General Manager of Built said,

“This is a huge and exciting time for all of us involved. Built Ilford is the first in the UK which makes this even more special. I have personally selected each individual with Built’s slogan in mind (Unique as you) and together we are going to make Built Ilford a smooth, fun and easy-going experience for all.

“I would really like to say a big thank you to everyone including RDA, our Suppliers, our team at Head Office and our Director who have supported us in making Built Ilford happen.”

BUILT® features The Counter’s best-selling quality ingredients, only in a speedier setting. Whether you order in or take out, it’s delicious food will be served quickly without compromising on quality, choice and flavour.

http://www.cateringinsight.com/rda-reveals-results-first-burger-chain-build/

RDA takes centre stage in burger operator’s UK launch

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