It’s not just about the food itself. How the little design touches of a restaurant or cafe gets on social media is no longer a passive consideration for proprietors or designers.
In particularly the young professional demographic only want to go somewhere that’s cool, trendy and “instagramable”. As a result, restaurant owners are not only creating more stylish interiors to entice customers, they are also aiming to create interiors that they hope will be shared on social media.
Restaurant owners now understand that if they play their cards right, their customers will not only pay for a meal but beam their plates and décor to hundreds or thousands of followers.
Instagram in particular has created a shift in how the hospitality and other industries think about marketing, design and experiences.
But for restaurants that are trying to separate themselves in a crowded and expensive market, creating dishes and physical spaces that are tailored to the way people share on social media, is becoming more and more critical to their success.
With over a decade of experience in restaurant design we know that the design of a restaurant can have a profound impact on your customers. Implementing a new and unique style of décor can help bring in more guests and boost your profits.
To gain a formidable following (and meaningful interaction) on Instagram, the first step is to make your restaurant photo-friendly and stimulating.
Here’s some of our latest projects where those extra design touches have helped create a social worthy look and feel.
To introduce some of the California sunshine to The Counter Glasgow, which saw us through to the finals of The Northern Design Awards in 2017, we included a wall-long façade featuring Santa Monica Beach, paying homage to the first opening for The Counter in Los Angeles. This sits alongside the ‘Burger Love’ wall, which offers diners the perfect backdrop for selfies and social media snaps – inspired by Los Angeles street art.
A new café project for Whitegates Garden Nursery in North Yorkshire saw the design take a modern twist on a country cottage kitchen with bold teal colours, mixed with artisan tiling and bright furniture, as well as photographable bottles of oils and quirky shelving.
As well as being inside the stunning Somerset House, Hej Coffee in London, saw our team have to be sympathetic to the buildings listed status and choose colours such as dusty grey and duck egg from the Victorian colour palette. This was complimented with Hej’s strong brand identity of Tiffany Teal and bold black logo as well as “coffee quote” signage on the walls. And of course, the iconic Moose Head Erik for which Hej has become so well-known, takes pride of place within the new store – always a favourite with its Instagram followers!
To find out how RDA can help you with your next project please call 0844 873 4993